Purposeful Miles: Kuwait Sports
Powered by Play Fund Win – 7 years of proven fundraising technology, combined with 25+ years’ experience delivering some of the world’s biggest sports events, reaching hundreds of thousands of participants across continents.
Tech Partnership Success Stories
Our partnerships span professional sports, healthcare charities, and community organisations. Each collaboration has refined our understanding of what makes digital engagement truly effective at scale.
Wrexham AFC
"Working with Ryan Reynolds and Rob McElhenney's team, we've seen how enterprise-grade technology can transform fan engagement and community fundraising efforts."
Event Experience
We’ve already delivered some of the world’s biggest events:
  • Marathons: Manchester, Great North, Brighton, Riyadh, Ooredoo
  • Multisport: UCI World Champs, Challenge Weymouth, Castle Triathlon
Tens of thousands of athletes. Multiple continents. Flawless execution.
The Champions 🏆
From the Olympics to the Tour de France — a team built on 20+ years of expertise.
Dean Lynn
Co - Founder
20+ yrs Tech, Innovation & Visionary, big thinker.
Simon Rutter
CTO
20+ yrs Tech, Ex-digital lead GDC, scaling infostructure.
Gus Karagiannis
Partnerships & Growth
20+ yrs in sports / events: Manchester Marathon, Olympics, F1, FIFA World Cup, Arab Gulf Cup, Asian Cup
Steve Lightfoot
Co - Founder
20+ yrs in sports fundraising & partnerships
Stu Steele
15+ yrs in sports / events: Marathons, Triathlons, Cycling, World Champs.
Simon Hill
10+ yrs in sports / events: Manchester Marathon, Manchester Half, Triathlon, Cycling. Award-winning race.
Aimee Baker
15+ yrs in sports / events: Olympics, Wimbledon, UCI Worlds, Manchester Marathon.
Josh O’Boyle
10+ yrs in sports / events: UCI World Champs, Tour de Yorkshire, Manchester Marathon.
Nick Rusling
25+ yrs in sports / events: Tour de France, Manchester Marathon, Riyadh Marathon, London Winter Run.
Decades of global experience delivering world-class sport, tech, and fundraising at scale
Why Choose Us
Our platform combines enterprise-level security and reliability with innovative fan engagement features. We've spent seven years testing, refining, and delivering measurable impact for organisations worldwide.
Enterprise-Grade Technology
Millions already processed through our secure, resilient platform infrastructure
Gamification Specialists
Expert fan and community engagement through proven gamification methodologies
Global Capabilities
Multi-language, multi-currency platform built for international scalability
Proven Track Record
Seven years refining technology with global clubs and national causes
The Kuwait Opportunity
National Platform
Create Kuwait's definitive sports participation platform, connecting citizens nationwide through shared health goals
Measurable Impact
Generate valuable data and insights about national fitness participation, supporting policy development and health initiatives
Legacy Building
Establish a sustainable foundation for annual Sports Day celebrations and ongoing community health engagement
Kuwait Sports represents more than a single event – it's an opportunity to create lasting digital infrastructure that supports national health goals whilst fostering community pride and participation.
We Build Trusted, Proven Platforms
10K+
Charities & Sports Clubs
Active organisations using our technology across multiple sectors and geographical regions
£1.7M+
Revenue Processed
Millions raised for good causes through our secure, reliable platform infrastructure
40K+
Global Users
Tens of thousands of participants engaged worldwide through our gamified experiences
7
Years Established
Delivering enterprise-level sports fundraising solutions with proven market success
Play Fund Win technology has spent seven years delivering at enterprise level with multi-language, multi-currency capabilities and rock-solid resilience. We're trusted by prestigious organisations including Wrexham AFC (Ryan Reynolds & Rob McElhenney), Sale Sharks, Crystal Palace, and Manchester Storm.
Every Mile Serves a Purpose
Track Your Activity
Walk, run, cycle, or swim – monitor your progress in real-time across all activities with seamless integration
Individual & Community Goals
Set personal targets whilst contributing to collective achievements that unite communities through movement
Gamified Rewards
Earn digital badges and milestone rewards that motivate continued participation and celebrate achievements
Digital Recognition
Receive personalised digital certificates as proof of participation and accomplishment in the challenge
Purposeful Miles is a platform that transforms activity into measurable impact, designed for global reach and accessible to participants of all ages and abilities. Every step, stroke, and pedal contributes to something meaningful.
Platform / App Setup
Core Platform Features
Integrations
Fitness Tracking
Payment Integrations
Social Integration
Consultancy Activation
Getting Started
Kuwait Project Kick-Starter Trip
People: 3 (Steve, Dean, Gus)
Dates:
  • Fly Out: Monday, 22 September 2025 (late evening arrival)
  • Return: Thursday, 25 September 2025 (morning departure)
Requirements:
  • Return flights (UK ⇄ Kuwait)
  • Hotel accommodation (3 nights)
  • Local expenses covered
Draft Agenda:
  • Monday: Travel day – land late evening
  • Tuesday: Project kick-off meetings
  • Wednesday: Full working day
  • Thursday: Morning departure
Pricing Breakdown