Purposeful Miles: Kuwait Sports

Powered by Play Fund Win – 7 years of proven fundraising technology, combined with 25+ years’ experience delivering some of the world’s biggest sports events, reaching hundreds of thousands of participants across continents.

Tech Partnership Success Stories

Our partnerships span professional sports, healthcare charities, and community organisations. Each collaboration has refined our understanding of what makes digital engagement truly effective at scale.

Wrexham AFC

"Working with Ryan Reynolds and Rob McElhenney's team, we've seen how enterprise-grade technology can transform fan engagement and community fundraising efforts."

Event Experience

We’ve already delivered some of the world’s biggest events:

  • Marathons: Manchester, Great North, Brighton, Riyadh, Ooredoo
  • Multisport: UCI World Champs, Challenge Weymouth, Castle Triathlon

Tens of thousands of athletes. Multiple continents. Flawless execution.





The Champions 🏆

From the Olympics to the Tour de France — a team built on 20+ years of expertise.

Dean Lynn

Co - Founder

20+ yrs Tech, Innovation & Visionary, big thinker.

Simon Rutter

CTO

20+ yrs Tech, Ex-digital lead GDC, scaling infostructure.

Gus Karagiannis

Partnerships & Growth

20+ yrs in sports / events: Manchester Marathon, Olympics, F1, FIFA World Cup, Arab Gulf Cup, Asian Cup

Steve Lightfoot

Co - Founder

20+ yrs in sports fundraising & partnerships

Stu Steele

15+ yrs in sports / events: Marathons, Triathlons, Cycling, World Champs.

Simon Hill

10+ yrs in sports / events: Manchester Marathon, Manchester Half, Triathlon, Cycling. Award-winning race.

Aimee Baker

15+ yrs in sports / events: Olympics, Wimbledon, UCI Worlds, Manchester Marathon.

Josh O’Boyle

10+ yrs in sports / events: UCI World Champs, Tour de Yorkshire, Manchester Marathon.

Nick Rusling

25+ yrs in sports / events: Tour de France, Manchester Marathon, Riyadh Marathon, London Winter Run.

Decades of global experience delivering world-class sport, tech, and fundraising at scale

Why Choose Us

Our platform combines enterprise-level security and reliability with innovative fan engagement features. We've spent seven years testing, refining, and delivering measurable impact for organisations worldwide.


Enterprise-Grade Technology

Millions already processed through our secure, resilient platform infrastructure

Gamification Specialists

Expert fan and community engagement through proven gamification methodologies

Global Capabilities

Multi-language, multi-currency platform built for international scalability

Proven Track Record

Seven years refining technology with global clubs and national causes

The Kuwait Opportunity

National Platform

Create Kuwait's definitive sports participation platform, connecting citizens nationwide through shared health goals

Measurable Impact

Generate valuable data and insights about national fitness participation, supporting policy development and health initiatives

Legacy Building

Establish a sustainable foundation for annual Sports Day celebrations and ongoing community health engagement

Kuwait Sports represents more than a single event – it's an opportunity to create lasting digital infrastructure that supports national health goals whilst fostering community pride and participation.

We Build Trusted, Proven Platforms

10K+

Charities & Sports Clubs

Active organisations using our technology across multiple sectors and geographical regions

£1.7M+

Revenue Processed

Millions raised for good causes through our secure, reliable platform infrastructure

40K+

Global Users

Tens of thousands of participants engaged worldwide through our gamified experiences

7

Years Established

Delivering enterprise-level sports fundraising solutions with proven market success

Play Fund Win technology has spent seven years delivering at enterprise level with multi-language, multi-currency capabilities and rock-solid resilience. We're trusted by prestigious organisations including Wrexham AFC (Ryan Reynolds & Rob McElhenney), Sale Sharks, Crystal Palace, and Manchester Storm.

Every Mile Serves a Purpose

Track Your Activity

Walk, run, cycle, or swim – monitor your progress in real-time across all activities with seamless integration

Individual & Community Goals

Set personal targets whilst contributing to collective achievements that unite communities through movement

Gamified Rewards

Earn digital badges and milestone rewards that motivate continued participation and celebrate achievements

Digital Recognition

Receive personalised digital certificates as proof of participation and accomplishment in the challenge

Purposeful Miles is a platform that transforms activity into measurable impact, designed for global reach and accessible to participants of all ages and abilities. Every step, stroke, and pedal contributes to something meaningful.

Platform / App Setup

Core Platform Features

Integrations

Fitness Tracking

Payment Integrations

Social Integration

Consultancy Activation

Getting Started

Kuwait Project Kick-Starter Trip

People: 3 (Steve, Dean, Gus)
Dates:

  • Fly Out: Monday, 22 September 2025 (late evening arrival)
  • Return: Thursday, 25 September 2025 (morning departure)

Requirements:

  • Return flights (UK ⇄ Kuwait)
  • Hotel accommodation (3 nights)
  • Local expenses covered

Draft Agenda:

  • Monday: Travel day – land late evening
  • Tuesday: Project kick-off meetings
  • Wednesday: Full working day
  • Thursday: Morning departure

Pricing Breakdown

Made with